according to tencent group released the 2016 third quarter earnings data show: WeChat merger with wechat on active account number reached 846 million, 30% more than last year, while in the active users of QQ is 877 million, but only 2% growth rate, and therefore many people concluded that at the end of 16 years, at the beginning of the 17th WeChat is likely over QQ, at the same time WeChat with QQ activity in the APP list in the first and second respectively, WeChat with QQ has become the most popular social networking APP, open WeChat or QQ number every day for more than 30 times, spend time on QQ or WeChat every day more than one hour at a time.
QQ since 1998, in a short period of time will beat the ICQ, MSN, and other products, and for a long time his domestic social APP first throne.But in the process, there is a product with QQ got very close, and this product if it can be operating well, even there is no WeChat today.This is China mobile fetion.Fetion is mobile launched in 2007 in the integrated communication service products, the function point of this product is aimed at the QQ a weakness, is QQ is only can send and receive messages, both online and fetion did just that, even if one online, on the other side fetion offline, also can send and receive messages through mobile phone text messages, it has similarities with the mobile Internet today, is the message arrived at any time, anywhere can communication.
and the pattern of promote fetion approach is correct, also took aim at the SMS users are the most active students in groups.It is the student party every month there are hundreds of chat messages, and even thousands of.And fetion group also convenient school notice all sorts of issues and is very convenient.Fetion once revered as the QQ at that time, the strongest challenger fetion registered users is highest when there are 500 million, active users nearly $1, the data is very cow force at the time.But unfortunately, fetion made several big mistakes: first of all, fetion both in software and operation too closed, today it all with open mind back to the Internet, fetion should prohibit telecom, unicom user registration, that is to say, only move your user can use fetion, the author thinks that this strategy in the short term there is no problem, can indeed for mobile pulled down a lot of new users, but in the long run to kill himself.The second is to collect fees, a 1 cent, this really is too short, lost watermelon, pick the sesame seeds.
the third reason is the common fault of the state-owned enterprises, the satrap rules, can't breakthrough innovation.In the rise of the Internet, fetion team is put forward by matching the user directories to increase user registration and interaction, but China mobile executives consider the address book is a personal data privacy reasons, can't read and use, in order not to cause the user complaints and disputes, rejected the plan.But in a few years later WeChat by matching contacts opened up the road to success.Actually the ministry also gave ma pressure, are not allowed to do so, but ma said that if the ministry can out a policy enforcement WeChat shall be forbidden to use contacts matching is also no problem, I have a mobile phone QQ, I'm not afraid.But if do not give WeChat, the APP will come in the abroad.This last thing to go away.
today operator SMS business has fallen sharply, SMS almost become tools for receiving the message authentication code.The demise of the SMS, also let the fetion gradually decline, this one almost like QQ powerful software is forgotten in the corner.While tencent WeChat, succeed again to build an aircraft carrier, and was valued more than 800 billion.Don't know China mobile's top now see this situation, will regret it?
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