Alibaba would buy the whole Yintai department, "new retail" is electricity a breakthrough?

on January 10th, alibaba the privatisation Yintai commercial trading advice.

alibaba and Yintai joint hk $10 per share of privatisation plans are put forward.This price is Yintai last 60 day average closing price premium of about 53.59%.

in July 2014, the alibaba for Yintai investment and in June 2016 for the first time the convertible bonds convertible, currently has the rights Yintai by about 28%.

after privatization, alibaba will become Yintai controlling shareholders, shareholding is expected to about 74%.

to complete the deal, alibaba's total investment up to hk $19.8 billion.

retailing industry downturn, seek new breakthrough Yintai

department stores due to the impact of online shopping in recent years, the development began to decline, and even the decaying phenomenon.More than the Chinese, like the giant American department store macy's also started the shutters of tide and layoffs.Announced in January this year, macy's, because of the Christmas shopping season is not as good as expected, the company plans to cut more than 3000 people, and close the 40 stores, in order to save operating costs.

alibaba buy whole Yintai department, under the

according to the network data, in the first half of 2016, the single department stores, shopping centers and more than 2000 square meters large supermarket formats, 22 companies is 41 stores were closed.

since 2014, Yintai began to seek new development, made a series of cooperation with alibaba.In 2013, for example, Yintai to offline 35 stores related resources support Tmall annual sales.After Yintai 29 stores across the country supports the use of the cashier payment alipay purse.More than 2015, Yintai national stores as a new product "meow street" alibaba pilot, tried to Internet shopping center.By 2016, Yintai first online supermarket stores open in Tmall supermarket.

alibaba buy whole Yintai department, under the

but even if there is a lot of new business and cooperation to Yintai development is still in decline.

at present, Yintai operates 29 stores and 17 shopping center.In October 2016, Yintai ever published in the first nine months of operation.The first nine months of 2016, Yintai business group total sales fell by 2.1%, the existing 46 mall project, the overall same-store sales fell by 3.7%, and half of the stores, 23, the first nine months of 2016 sales decline phenomenon.

online shopping as the norm, alibaba need more way to reach the consumer

according to the national bureau of statistics data show that in the first half of 2016, China's online retail sales rose 28.2%, compared with 2015 full-year growth slowed markedly, which is nearly five years, online retail growth rate fell below thirty percent for the first time.

data is cold, and the feeling of the industry is more intuitive.From best group, general manager of the Meiji think, online retail has actually started to enter the bottleneck period.His analysis, based on the logistics cost and drainage raises costs, rising operating costs in online, which may lead to problems profit model.

although already firmly established in the market, but I can't have online flow under the condition of explosive growth, alibaba need more direct way to reach the consumer.

jack ma in the year of the cloud conference that alibaba will no longer speak of the word "electricity", to create "new retail".

alibaba group chief executive Zhang Yongze said:

the total scale of China's retail industry has reached $4.5 trillion, and is growing at an annual rate of 10.7%.Alibaba group is with offline retailers to reconstruct the traditional forms, innovative user consumption experience, with real action to embrace a new retail opportunities brought about by the long-term development.

alibaba has been developing its retail sector business with actual action.By the end of 2016, alibaba investment including suning, Yintai, companies such as day by day, and offline retail related, the cumulative dozens of projects.

a guest raises costs electricity is facing a big problem.Cooperate with Yintai, alibaba has the user was obtained from the store and the possibility of more orders.In November 2016, including nearly 40 wormwood, seven space space for brands to Yintai, now the tao brand has achieved products, prices, warehousing, logistics, settlement online.And Yintai after privatization, integration of the online retail industry will be more convenient.

love rocks in the channel revolution: select "return to offline" what jack ma, who played mind?"The article described, offline have many advantages of online can match.

alibaba buy whole Yintai department, under the

, for example, in the purchase link, although electricity is not subject to regional restrictions, but there is still a logistics cost, and once away from the cities and communities, the cost will be higher.For offline brick-and-mortar retailers, long-term deep entity stores have a better community coverage, won the customer cost is lower than online.The second is the user experience and after-sales service.Online shopping although category is rich, but still can't replace entity shopping with practical experience.

in recent years, ali in constant support for brand development, prior to that, according to incomplete statistics, Tmall platform currently has more than 50 companies in internal start IPO plans.For ali many tao brand, in addition to the advantages of online, in the future have to offline entity is convenient channel, the sinking for brand have some help.

after completion of the privatization, ali will become the actual holding of Yintai (stake is expected to 74%), but the entity retail business is more complex than electricity.From different areas of the supply chain requirements, to the difference in different parts of the consumer behavior patterns, these or will need to ali and Yintai both parties spend a lot of time to get up to speed.

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